學(xué)習(xí)市場經(jīng)濟(jì)，還容易和金融有點(diǎn)關(guān)系，但是對于學(xué)習(xí)這個專業(yè)的留學(xué)生來說，需要掌握的知識很多，尤其是留學(xué)生作業(yè)總和現(xiàn)實(shí)市場掛鉤，那么面對這樣的作業(yè)，留學(xué)生該怎么完成，我們一下面作業(yè)對于消費(fèi)行為的討論“人們購買咖啡豆的原因”是怎么完成的。

人們購買咖啡豆的原因

問題1是要求我們找出人們愿意為咖啡豆制作的咖啡付更多錢，而不愿將就于一個普通的咖啡店的原因，以及消費(fèi)者行為的重要性。消費(fèi)者行為是情感與認(rèn)知、行為與環(huán)境的動態(tài)交互，人類行為與環(huán)境的相互影響。消費(fèi)者行為受內(nèi)部和外部因素影響。這些因素會導(dǎo)致消費(fèi)者購買行為的變化。因此，我們對于這些因素的理解就顯得至關(guān)重要。

1.1人們?yōu)槭裁促徺I由咖啡豆制成的咖啡

如今，許多人都愿意為花更多錢去買一杯咖啡豆咖啡而不是速溶咖啡。我們需要找出導(dǎo)致這種現(xiàn)象的原因。我采訪一些咖啡豆消費(fèi)者后，發(fā)現(xiàn)有一些原因在影響他們對于咖啡購買的選擇。

1.1.1環(huán)境

這些人覺得咖啡豆店的環(huán)境比一個普通的咖啡店好。他們發(fā)現(xiàn)，一般咖啡店的環(huán)境讓人覺得非常嘈雜和不舒服。通常，很多家庭會在這樣的咖啡店消費(fèi)，那么就有很多孩子會在咖啡店制造噪音。如果有人希望在那里享受一杯咖啡，這勢必會影響他們的心情。一些普通的咖啡店可能不衛(wèi)生，因?yàn)樗麄儾惶⒅刈约旱那鍧嵐ぷ?。他們只是簡單地打掃桌子和拖地板?/p>

Reasons That people Consume Coffee Bean Coffee Marketing Essay

This question 1 is asking us to find out the reasons about the people are willing to pay more for Coffee Bean Coffee than a normal coffee shop and the importance of consumer behavior. Consumer behavior is the dynamic interaction of affect and cognition,behavior and the environment by which human beings conduct the exchange aspects of their lives. The consumer behavior is affecting by the internal and external factors. Those factors will cause the changes of the buying behavior for the consumer. So,it is very important for us to understand it.

1.1人們?yōu)槭裁促徺I由咖啡豆制成的咖啡-1.1 Reasons that people consume Coffee Bean coffee

Nowadays,many people are willing to pay more for Coffee bean coffee than a normal coffee shop. We have to find out the reason about this situation. After we asked few coffee bean consumers,we found out that there are some reasons to affect them to purchase in Coffee bean shop.

1.1.1 Environment

Those people feel that the environment of Coffee bean shop is better than a normal coffee shop. They found that the environment of the normal coffee shop is very noisy and uncomfortable. Normally,there are many families will consume at the normal coffee shop. There might be a lot of kids will make noise at the coffee shop. If somebody wishes to enjoy a cup of coffee there,this will affect their mood. Some of the normal coffee shop might be unsanitary because they are less focusing on their cleaning work. They will simply clean the table and mop the floor. This situation will make the customer feel uncomfortable when they are consuming there. The environment of Coffee Bean shop is comfort because there is not so much noise. Coffee Bean shop will provide sofa and also will play some soft music for their customer to become more relax and satisfy when they are drinking coffee at the Coffee Bean shop. There are two area in the Coffee Bean shop,air-conditioned area and smoking area. If their customers are smoker,they can enjoy the coffee and smoke at the smoking area. Another customer can choose to sit at the air-conditioned are or smoking area depend on their needs.

以上是關(guān)于留學(xué)生市場消費(fèi)行為理論作業(yè)的解答，我們在完成作業(yè)過程中一定要找文獻(xiàn)和查找相關(guān)資料，如果實(shí)在對這塊不理解，可以咨詢小組其他成員，或者詢問專業(yè)課老師，遇到專業(yè)不懂的難題，也可以咨詢留學(xué)生作業(yè)輔導(dǎo)老師，幫助我們答疑解惑。